Doonesbury

On The Media

Teasing Your Book on the Funny Pages

Friday, September 16, 2011

Joe McGinniss, author of the controversial forthcoming book The Rogue: Searching for the Real Sarah Palin, entered an exclusive first-serial arrangement for the book with Garry Trudeau, author of the comic strip Doonesbury. Bob talks to Trudeau about the unorthodox tactic of teasing a book in a comic strip, and critical reaction to both the book and the strips it generated.

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