Friday, September 27, 2013
This week, the New York Attorney General’s office announced that nineteen companies would be fined $350,000 for paying for fake reviews on sites like Yelp. But a study that came out earlier this year says that many fake online reviews, including the most negative ones, are often written by a brand's biggest fans. Bob talks to Duncan Simester, one of the authors of the study and a professor at MIT, about why a brand's fans would leave it bad reviews.
Monday, September 23, 2013
New York regulators announced today that nineteen companies would be fined $350,000 for paying for fake reviews on sites like Yelp. How'd they catch them? Regulators posed as employees at a struggling Brooklyn yogurt shop, and then called SEO firms to ask them to astroturf on their behalf. But even if every shady operator on the internet is sufficiently frightened by these fines, it's unlikely to stop the tide of fake reviews.