Generics

On The Media

When A Brand Becomes Too Successful

Friday, June 01, 2012

Aspirin, zipper, thermos, yo-yo -- even heroin was once a registered trademark. Today, they're generic product categories. Could the same happen to Google? It's already a recognized verb. Bob speaks with University of Michigan Law Professor Jessica Litman who says that though Google is unlikely to lose its trademark soon, there's a long history of 'genericide.'

 

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