Lawyer

On The Media

The Upside of Legal Advertising

Friday, September 16, 2011

Late night ads for lawyers on TV seem like the lowest form of advertising - they prey on the weak and sleep deprived, encouraging them to monetize their misery by starting frivolous lawsuits. But might they actually serve a purpose? Bob talks to legal experts as well as the grandfather of legal advertising, and finds that even the sleaziest ad does something for the common good.

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