Linda Fisher

On The Media

The NEW "Choice of a New Generation"

Friday, March 16, 2012

For years, Pepsi was the "Choice of a New Generation." The iconic tagline was used in Pepsi advertisements throughout the 1980s, but now the breakfast cereal company MOM Brands is repurposing the phrase to market its Better Oats instant oatmeal. Bob speaks to MOM Brands corporate communications manager Linda Fisher about using an old tagline for a new product.

 

Boots Randolph - Yakety Sax

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