On Sunday, the critically acclaimed AMC series Mad Men launches its sixth season. On Mad Men we see admen scrambling to match their ads to a new era - the 1960's. But in 1955, one real adman saw the future of advertising and it was funny. WNYC’s Sara Fishko tells the story of the pioneers of the "soft sell."

On this week's show you'll hear an excerpt of Lexicon Valley. I hope it speaks to your inner word nerd. There is nobody on earth, I assure you, more word-nerdier than Mike Vuolo, who is the brains behind this operation.

Mad Men's fifth season is over. From it's start, part of the show's allure has been the way it meticulously creates Manhattan in the 1960’s. Period specific language is part of that, but verbal anachronisms sneak in with surprising frequency. In this excerpt of the Lexicon Valley podcast, Bob Garfield and former OTM producer Mike Vuolo discuss the linguistic anachronisms in Mad Men.