Native Advertising

On The Media

Even Blurrier Lines

Friday, September 05, 2014

Native advertising, or ads that resemble editorial content, is now embraced by the vast majority of online publications. Bob talks with David J. Franklyn about the ethical implications.

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On The Media

Sometimes, Native Advertising is Actually Pretty Good

Wednesday, January 08, 2014

I am generally not a fan of advertising of any kind. Print, billboards, TV - no matter how creative you are, I find it an annoying distraction that I try to tune out. But there have been a couple of smart attempts at online advertising recently that were great not so much for their content, but for their rollout. They spoke to me because is was clear that the folks behind the campaigns have a pretty good grip on the internet.

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