Olympics
On The Media
Why the Olympics Are Still Tape Delayed
Friday, August 03, 2012
Many TV watchers were upset this week with NBC's insistence on showing much of their Olympic coverage on a tape delay. The network didn't help matters by spoiling events they hadn't yet screened. Time Magazine TV Critic James Ponowozik explains why NBC refuses to offer the most anticipated events live.
On The Media
Making Sense of London 2012's Brand Protection Rules
Thursday, August 02, 2012
London 2012 Olympics’ new sponsorship protection rules are some of the strictest yet, but they’re also a bit complicated. It’s no surprise that there’s been more than a little confusion as monitors, enforcers, businesses and fans try to decipher what will and won’t be allowed.
On The Media
Covering the Olympics Outside the Games
Friday, July 27, 2012
Some 29,000 reporters and their staffs have descended on London for the Olympic Games, but according to the International Olympic Committee, about one quarter of them are not accredited to actually cover the games. These are left to report on any number of local stories, which can be a chilling prospect for civic leaders. Christopher Werth reports on the attempt by Olympic host cities to try to shape the coverage produced by the staggering number of unaccredited journalists.
Oddisee - Frostbit
On The Media
Branding Police at the Olympics
Friday, July 27, 2012
The London Olympics will feature some of the strictest rules yet for protecting the Games’ corporate sponsors. And organizers will have people to monitor and enforce those rules—both on the ground and online. Brooke speaks to The Guardian's Esther Addley about the unprecedented steps being taken to protect the Olympics' corporate sponsors.

