Olympics

On The Media

Why the Olympics Are Still Tape Delayed

Friday, August 03, 2012

Many TV watchers were upset this week with NBC's insistence on showing much of their Olympic coverage on a tape delay. The network didn't help matters by spoiling events they hadn't yet screened. Time Magazine TV Critic James Ponowozik explains why NBC refuses to offer the most anticipated events live.

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On The Media

Making Sense of London 2012's Brand Protection Rules

Thursday, August 02, 2012

London 2012 Olympics’ new sponsorship protection rules are some of the strictest yet, but they’re also a bit complicated.  It’s no surprise that there’s been more than a little confusion as monitors, enforcers, businesses and fans try to decipher what will and won’t be allowed.

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On The Media

Covering the Olympics Outside the Games

Friday, July 27, 2012

Some 29,000 reporters and their staffs have descended on London for the Olympic Games, but according to the International Olympic Committee, about one quarter of them are not accredited to actually cover the games.  These are left to report on any number of local stories, which can be a chilling prospect for civic leaders. Christopher Werth reports on the attempt by Olympic host cities to try to shape the coverage produced by the staggering number of unaccredited journalists.

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On The Media

Branding Police at the Olympics

Friday, July 27, 2012

The London Olympics will feature some of the strictest rules yet for protecting the Games’ corporate sponsors. And organizers will have people to monitor and enforce those rules—both on the ground and online. Brooke speaks to The Guardian's Esther Addley about the unprecedented steps being taken to protect the Olympics' corporate sponsors.

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