London 2012 Olympics’ new sponsorship protection rules are some of the strictest yet, but they’re also a bit complicated.  It’s no surprise that there’s been more than a little confusion as monitors, enforcers, businesses and fans try to decipher what will and won’t be allowed.

Some 29,000 reporters and their staffs have descended on London for the Olympic Games, but according to the International Olympic Committee, about one quarter of them are not accredited to actually cover the games.  These are left to report on any number of local stories, which can be a chilling prospect for civic leaders. Christopher Werth reports on the attempt by Olympic host cities to try to shape the coverage produced by the staggering number of unaccredited journalists.

Oddisee - Frostbit

On Atlantic.com this week Alexis Madrigal described watching sports without sound as "eating an orange when you have a stuffy nose." But how do the TV sports producers actually mic the games? Brooke speaks with Peregrine Andrews who produced a documentary called "The Sound of Sport" which details the extreme lengths sound engineers go to to make sports sound like sports.

Here's Peregrine's great blog post about his doc.

The London Olympics will feature some of the strictest rules yet for protecting the Games’ corporate sponsors. And organizers will have people to monitor and enforce those rules—both on the ground and online. Brooke speaks to The Guardian's Esther Addley about the unprecedented steps being taken to protect the Olympics' corporate sponsors.