On The Media

Morning Show Payola

Friday, December 16, 2011

As product placement becomes pervasive in TV and movies, the line between content continues to blur. It turns out that even TV news is getting into the game of embedded advertising, often crossing the line into the illegal practice of "payola", when "experts" tout products they are being paid to promote with no disclosure. Bob speaks with Paul Farhi of The Washington Post about this thriving (if illegal) cottage industry. (Note: click here for a correction about the clip we played of Elizabeth Werner.)

J. Rocc - Stay Fresh

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