Political Campaigns

On The Media

The World's First Political Consulting Firm

Friday, October 12, 2012

In the 1930's, married couple Clem Whitaker and Leone Baxter founded Campaigns, Inc., the world's first political consulting firm. In the ensuing 30 years, Campaigns Inc. pioneered tactics like the out-of-context quote, relentless pamphleteering, and what we now call opposition research, all techniques that are part of the modern campaign playbook. Bob talks to Jill Lepore, New Yorker contributor and author of The Story of America: Essays on Origins about Whitaker and Baxter's political legacy.

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On The Media

Covering the Modern Campaign

Friday, October 12, 2012

The way campaigns are run is changing rapidly and it's up to reporters to catch up. OTM producers PJ Vogt and Chris Neary talk about what the modern campaign looks like from the inside with Sasha Issenberg, author of the book Victory Lab: The Secret Science of Winning Campaigns. You'll also hear from political consultant Hal Malchow and Columbia Professor Don Green - each of whom helped change the way campaigns are run.

Bert Jansch - High Days

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On The Media

The Dirty South

Friday, October 12, 2012

Lee Atwater became one of the most complicated and successful Republican political operatives in history by employing a triple threat: spin when you can, change the subject when you can’t, and if all else fails, appeal to the voters’ resentment and fear, usually of African-Americans. In this conversation from 2008, Brooke talks to Stefan Forbes, director of "Boogie Man: The Lee Atwater Story", about the dark legacy of Atwater’s Southern strategy.

Kenneth Sandford - When All Night Long a Chap Remains

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