On The Media

The Problem With Likely Voters

Friday, December 23, 2011

Political polls need to determine who's likely to vote and who isn't. Pollsters rely on people to tell them whether they're going to vote or not - but it turns out that may not be the best plan for creating accurate polling numbers. Bob talks with Slate's Sasha Issenberg about a study which found that 55 percent of voters who tell pollsters they won't vote actually do.

Nicolas Jaar - Problems With the Sun

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On The Media

More Popular Than Jesus

Friday, December 02, 2011

Pollster lingo for a politician’s popularity rating at any given moment is favorability. Voters are asked: do you like your public official right now? And at this moment the answer is an unqualified 'no'. Brooke talks to pollster Tom Jensen, who recently embarked on a quest to figure out who exactly Americans are still able to agree that they do like.

Bill Evans – Santa Claus is Coming to Town

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