Friday, December 23, 2011
Political polls need to determine who's likely to vote and who isn't. Pollsters rely on people to tell them whether they're going to vote or not - but it turns out that may not be the best plan for creating accurate polling numbers. Bob talks with Slate's Sasha Issenberg about a study which found that 55 percent of voters who tell pollsters they won't vote actually do.
Nicolas Jaar - Problems With the Sun
Friday, December 02, 2011
Pollster lingo for a politician’s popularity rating at any given moment is favorability. Voters are asked: do you like your public official right now? And at this moment the answer is an unqualified 'no'. Brooke talks to pollster Tom Jensen, who recently embarked on a quest to figure out who exactly Americans are still able to agree that they do like.
Bill Evans – Santa Claus is Coming to Town