Pronunciation Book

On The Media

Susan Orlean Has Made Me Not Hate the Horse_eBooks Guys So Much

Monday, February 03, 2014

If you've been following TLDR since the jump-off, then you probably know how we feel about the big reveal of both Pronunciation Book and Horse_ebooks as lead-ins the the bafflingly boring Bear Sterns Bravo. Pronunciation Book simply collapsed under the weight of the buzz and anticipation that it generated (including in our debut episode), while Horse_ebooks felt like another reminder of the internet's bottomless capacity for deception. Well Susan Orlean's New Yorker profile of Jacob Bakkila and Thomas Bender (paywalled), the guys behind the whole enterprise, came out today. And as much as I hate to admit it, it gave me a sort of grudging respect for their work, at least conceptually.

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On The Media

TLDR #1.5 - The Bonkers Conclusion of Pronunciation Book

Thursday, September 26, 2013

Consider this a mini-episode. The final update to episode 1 of TLDRWe all found out on Monday that Pronunciation Book (along with the Twitter account horse_ebooks) were part of a collaborative stunt between Jacob Bakkila and Thomas Bender to promote their art project Alternate Reality Game, Bear Stearns BravoThe Daily Dot's Gaby Dunn, who we spoke to for our original story, figured out that Bakkila was the guy behind Pronunciation Book months ago. In order to convince her not to publish her story, Bakkila manipulated Dunn with a very elaborate series of lies. Weirdly, many of the people in her life were in on those lies, in varying capacities. We did a follow-up interview with Gaby about living her own personal version of the Truman Show, and you should listen because it is bonkers. 

 

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On The Media

#1.5 - The Bonkers Conclusion to Pronunciation Book

Wednesday, September 25, 2013

One last update to episode 1 of TLDR. We all found out on Monday that Pronunciation Book (along with horse_ebooks) were part of a collaborative stunt between Jacob Bakkila and Thomas Bender to promote their art project Alternate Reality Game, Bear Stearns Bravo. The Daily Dot's Gaby Dunn, who we spoke to for our original story, figured out that Bakkila was the guy behind Pronunciation Book months ago. In order to convince her not to publish her story, Bakkila manipulated Dunn with a very elaborate series of lies. Weirdly, many of the people in her life were in on those lies, in varying capacities. We did a follow-up interview with Gaby about living her own personal version of the Truman Show, and you should listen because it is bonkers. 

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On The Media

Two Great Internet Mysteries, Solved (Or Ruined)

Tuesday, September 24, 2013

This morning, Pronunciation Book, the ominous, apocalyptic count-downing YouTube channel, hit zero. 

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On The Media

#1 - Something Is Going to Happen in 7 Days

Tuesday, September 17, 2013

A YouTube channel dedicated to pronouncing words suddenly starts issuing ominous warnings, and a reporter tries to get to the bottom of it. 

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On The Media

TLDR #1 - Something is Going to Happen in 7 Days

Tuesday, September 17, 2013

Welcome to the inaugural episode of the TLDR podcast! Thanks for listening, and please check out the TLDR blog at tldr.onthemedia.org. In this episode - a YouTube channel dedicated to pronouncing words suddenly starts issuing ominous warnings, and a reporter tries to get to the bottom of it. 

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