Publicity Stunt

On The Media

Red Bull, NASA, and Felix Baumgartner

Friday, October 19, 2012

This week, daredevil skydiver Felix Baumgartner broke the sound barrier—and world records—when he jumped in free fall from 24 miles above the earth’s surface. People around the world watched in awe, but some criticized the jump as a mere publicity stunt for its corporate sponsor, Red Bull Energy Drink. Bob talks with Esquire contributing editor Luke Dittrich about how Baumgartner's jump, publicity stunt or not, has valuable scientific implications beyond being a PR triumph.

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