Last week, The Atlantic ran a piece of sponsored content on its website for the Church of Scientology that looked a lot like their standard editorial content. Within 12 hours, the magazine had pulled the article and apologized. Bob talks to digital media management consultant Dorian Benkoil about how the online world is redrawing the line between advertising and editorial — because the alternative may be extinction.

The Church of Scientology has been notoriously unwelcoming of investigation into its inner workings, but Pulitzer Prize-winning author Lawrence Wright has just released a new book that delves deep into the history and practices of the Church.