On The Media

Samsung Tricked The President Into a Taking a Product Placement Selfie

Wednesday, April 02, 2014

At a White House event, Red Sox player David Ortiz "spontaneously" whipped out his phone and took a selfie with Obama. Turns out, Samsung orchestrated the whole thing.

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On The Media

Sometimes, Native Advertising is Actually Pretty Good

Wednesday, January 08, 2014

I am generally not a fan of advertising of any kind. Print, billboards, TV - no matter how creative you are, I find it an annoying distraction that I try to tune out. But there have been a couple of smart attempts at online advertising recently that were great not so much for their content, but for their rollout. They spoke to me because is was clear that the folks behind the campaigns have a pretty good grip on the internet.

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On The Media

The Photographer Behind "Selfie-Gate"

Friday, December 13, 2013

This week's media coverage of Nelson Mandela's memorial service had little to do with the service itself. There was the unexpected handshake between President Barack Obama and Cuban leader Raul Castro; the fake sign language interpreter who says he saw angels in the stadium; and of course, "selfie-gate." Brooke speaks with Roberto Schmidt, the AFP photographer who snapped the now infamous photos, about how the media have overblown the story.

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