Seth Stephens Davidowitz
Friday, December 02, 2011
With election season in full flower, pollsters have emerged to gauge the fluctuating preferences of voters. But there are some questions to which pollsters are unlikely to get honest answers. Seth Stephens-Davidowitz, a PhD candidate at Harvard, has found a way to plumb America’s impenetrable psyche: Google Search results. Bob talks to Davidowitz about his method.