Sponsored Content

On The Media

Blurring the Line Between Advertising and Content

Friday, January 25, 2013

Last week, The Atlantic ran a piece of sponsored content on its website for the Church of Scientology that looked a lot like their standard editorial content. Within 12 hours, the magazine had pulled the article and apologized. Bob talks to digital media management consultant Dorian Benkoil about how the online world is redrawing the line between advertising and editorial — because the alternative may be extinction.

Comments [1]