As audiences for media splinter and advertising with it, how will the journalism concerns that we've grown to know and love keep the lights on? Bob talks to Alan Rusbridger of the Guardian, Mike Perlis of Forbes, M. Scott Havens of The Atlantic, Erin Pettigrew of Gawker, Evan Smith of The Texas Tribune, Richard Toffel of ProPublica and Pam Horan of the Online Publishers Association about all the ways they're striving mightily to keep journalism financially viable.  

John Lennon - Imagine (Instrumental)

Last week, The Atlantic ran a piece of sponsored content on its website for the Church of Scientology that looked a lot like their standard editorial content. Within 12 hours, the magazine had pulled the article and apologized. Bob talks to digital media management consultant Dorian Benkoil about how the online world is redrawing the line between advertising and editorial — because the alternative may be extinction.

Last September, the YouTube video "Innocence of Muslims" sparked protests around the world. Around the same time, an airing of a very different film about the Islamic faith caused a small riot in Northern India. “The Message” is a multi-million-dollar epic about the life of Mohammad. It could not be more different than “Innocence of Muslims,” yet it’s the second time its been connected to violence. Bob speaks with the Atlantic's Malcolm Burnley, who wrote about the remarkable history of "The Message."