As audiences for media splinter and advertising with it, how will the journalism concerns that we've grown to know and love keep the lights on? Bob talks to Alan Rusbridger of the Guardian, Mike Perlis of Forbes, M. Scott Havens of The Atlantic, Erin Pettigrew of Gawker, Evan Smith of The Texas Tribune, Richard Toffel of ProPublica and Pam Horan of the Online Publishers Association about all the ways they're striving mightily to keep journalism financially viable.  

John Lennon - Imagine (Instrumental)

(This was originally printed in The Guardian.)

We should all of us, media consumers, applaud the management of the Sacramento Bee, which this weekend courageously fired photographer Bryan Patrick for high crimes against journalism.