The Media Biz

On The Media

Misleading Marketing

Saturday, March 09, 2002

If you don’t want to end up on the “Time, Inc. Bad Debt File,” you had better pay your overdue bills. If you don’t want overdue bills, you had better not sign up for Time’s “Preferred Subscribers’ Automatic Renewal Program.” But to avoid that, you may need a magnifying glass ...

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On The Media

The 18-to-34 Myth

Saturday, March 09, 2002

The axiom is ubiquitous: advertising directed at a younger audience, preferably aged 18-to-34, is always more profitable than advertising to older people. But is it true? Bob looks into the myth that’s shaped Madison Avenue for years.

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On The Media

Feed the Beast

Saturday, March 02, 2002

Small businesses are often overwhelmed when trying to handle the press. That’s why the city of Albuquerque, New Mexico, sponsored a “Feeding the Beast Tour” to show modest companies how some of their local media operate. Reporter Paul Ingles takes the tour.

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On The Media

Yoga Ads

Saturday, February 23, 2002

Though Yogis tend to be out of touch with Madison Avenue, they’ve recently hit on a happening trend. Yoga imagery is everywhere lending its limber, spiritual veneer to shoes, cereal and stockbrokers. As Rachael Myrow reports, whether it’s SUVs or underwear, advertisers know yoga sells.

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On The Media

Viral Marketing

Saturday, February 16, 2002

Barflies with low self-esteem have another reason to pout: the attractive stranger offering to buy you a drink may only be part of a campaign designed to enhance the image of a new beverage. Disguising ads as everyday interactions may sound Orwellian, but it proves to be pretty effective in ...

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On The Media

Minority Casting

Saturday, February 09, 2002

Critics’ continual complaints of a dearth of diversity on primetime television are prompting the networks to host showcases for minority actors and actresses. Will the talent shows produce some more jobs for non-white thespians, or will the sea of white on TV retain its pale glow? Trang Ho reports.

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On The Media

Media Bias

Saturday, February 09, 2002

“The media are liberal!” is a criticism heard often enough, but rarely from someone within the media. That’s why, after writing a book about the media's leftward leanings, former CBS reporter Bernard Goldberg can’t escape the distinguished title “whistleblower.” Is he right? Brooke talks to Goldberg about media bias.

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On The Media

Crying Over Milk

Saturday, January 19, 2002

The newest ad in the “Got Milk?” campaign has an unlikely spokeswoman: the ghost of a weeping woman who killed her kids and herself. Hispanic kids may get the reference to the legend of La Llorona, but others are scratching their head. Brooke talks with David Delgado, one of the ...

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On The Media

Enron: Scandal or Fiasco?

Saturday, January 19, 2002

As congress probes Enron’s ties to elected officials, the task of covering the company’s bankruptcy has shifted from the business to the political press. And along with this journalist line-up change comes the word “scandal.” But is Enron’s collapse proof of a scandal, or do the Washington press corps only ...

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On The Media

FTC Bows Out

Saturday, January 19, 2002

The Federal Trade Commission is handing over its duty of keeping media mergers in check to the U.S. Justice Department in what some fear is a win for media giants looking for more concentration. Host Bob Garfield chats with one of the fearful, Center for Digital Democracy Executive Director Jeff ...

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On The Media

Commercial Closet

Saturday, January 12, 2002

Bob talks to Michael Wilke, who collects examples of advertising with homosexual themes. Some are blatant, some subtle, and some clearly in the eye of the beholder.

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On The Media

Record Scratch

Saturday, January 12, 2002

Some say the sound effect that accompanied the Paula Zahn promo was a zipper. Some say it was a record scratch. Some say love, it is a river, that bends the tender reed. OTM’s producer-at-large Mike Pesca doesn’t know about all that, but he does know this: the record scratch ...

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On The Media

Ferrets Magazine

Saturday, January 05, 2002

It’s a story all too common in the era of media mega-mergers and market consolidation: big media conglomerate pushes small independent publisher out of the market. But when the publishers of Modern Ferret accused Fancy Pet Publications’ Ferrets magazine of trying to put them out of business, Bob went to ...

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On The Media

Dead Celebrities

Saturday, December 29, 2001

When is death not the final act? Answer: when Madison Avenue runs the show. Bob examines the use of dead celebrities to hawk worldly goods.

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On The Media

Cause-Related Advertising

Saturday, December 15, 2001

Commercials since Sept. 11th have been overflowing with red-white-and-blue sentimentality, promising potential consumers that company X is devoted to charity Y. Cause-related marketing isn’t new, it's just newly ubiquitous. Brooke reports.

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On The Media

Marketing in Pakistan

Saturday, December 08, 2001

As advertising executive for Saatchi & Saatchi, Sdenka Milanovic marketed laundry detergent in Pakistan, where most citizens could never even dream of owning a washing machine. Bob talks with Milanovic about the tough sell to a culture that’s baffled advertisers and the American government alike.

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On The Media

UN: News vs. Propaganda

Saturday, December 08, 2001

The United Nations brought representatives from major global media outlets together for a debate over the difference between news and propaganda. In international journalism, one man’s objectivity is another’s misinformation, as On the Media’s Jad Abumrad reports.

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On The Media

Philadelphia Inquirer Editor Quits

Saturday, November 17, 2001

The media recession claimed another high-profile victim last week with the sudden resignation of Philadelphia Inquirer editor Robert Rosenthal. Bob talks with the former editor about the pressures of the profit margin.

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On The Media

Leakers

Saturday, October 20, 2001

Leaks are central to the symbiotic relationship between government and media. But in times of national crisis, leaks are often derided as a dangerous thing for both sides. Bob examines the motivations and consequences of leaking.

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On The Media

Vetting the Ads

Saturday, October 06, 2001

This may be October, but it is still September 11th for the world of advertising, where many images and jokes created before the attack have been rendered horrible double entendres. Brooke talks to ad man Jon Frierson about the process of vetting his agency's entire pre-Sept. 11 output looking for ...

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