Upfronts

On The Media

Is Online-Only TV Ready For Prime Time?

Friday, May 25, 2012

This year the Upfronts - the model that was once used by television channels to sell advertising and show off their slate of shows - was passed to a new platform – online.  Digital programmers held the first ever event to show off their online programming, called the Newfronts.  Bob talks to Sahil Patel, reporter for the online trade publication Cynopsis, about what the brave new world of online-only TV holds in store.

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