Friday, March 09, 2012
OTM producer PJ Vogt and I have been very public about our love of a video game called Team Fortress 2 (or as we nerds call it, "TF2"). So much so that in April of last year, after much goading and pleading by the two of us, Bob spoke to Robin Walker, a developer for Valve Software, the company behind TF2. Specifically, we wanted to talk to him about the frequent statements that Valve has made to the press about how in order to beat video game piracy, content providers just have to make their product more enticing than the pirates could.
ROBIN WALKER: I think it’s looking at the things that pirates are providing and asking yourselves how you can provide something better than that. So, to pick an example, if you purchased a product from us, we're going to continue working on that product after we've released it. We're sort of making that initial purchase of the product significantly more valuable over time. And so, if you somehow manage to get it for free initially but not in a way that lets you plug into that system, you know, that’s going to be a big hassle for you as you continue to try and figure out how to get each of those incremental improvements over the next few years for free, as well.