Victory Lab

On The Media

Covering the Modern Campaign

Friday, October 12, 2012

The way campaigns are run is changing rapidly and it's up to reporters to catch up. OTM producers PJ Vogt and Chris Neary talk about what the modern campaign looks like from the inside with Sasha Issenberg, author of the book Victory Lab: The Secret Science of Winning Campaigns. You'll also hear from political consultant Hal Malchow and Columbia Professor Don Green - each of whom helped change the way campaigns are run.

Bert Jansch - High Days

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