Friday, May 23, 2014
By PJ Vogt
The Center for Disease Control says that NYC health inspectors have been using Yelp reviews to ferret out local restaurants which were giving patrons food poisoning.
Friday, April 25, 2014
If the process of unmasking anonymous negative commenters is too easy, then defamation lawsuits could be used to intimidate consumers. If it’s too hard to find out who’s slandering your business online, then business owners are basically being told to sit there and take it. Alex Goldmark of WNYC’s New Tech City takes a closer look at both sides of this complicated issue.
Thursday, January 09, 2014
By Alex Goldman
There was a time when leaving negative reviews of a business on the internet was a no risk proposition. If a company burned you, or even if you were a competitor leaving a fake review, the business couldn't really do anything about it. That appears, however slowly, to be changing.
Friday, September 27, 2013
This week, the New York Attorney General’s office announced that nineteen companies would be fined $350,000 for paying for fake reviews on sites like Yelp. But a study that came out earlier this year says that many fake online reviews, including the most negative ones, are often written by a brand's biggest fans. Bob talks to Duncan Simester, one of the authors of the study and a professor at MIT, about why a brand's fans would leave it bad reviews.
Monday, September 23, 2013
By PJ Vogt
New York regulators announced today that nineteen companies would be fined $350,000 for paying for fake reviews on sites like Yelp. How'd they catch them? Regulators posed as employees at a struggling Brooklyn yogurt shop, and then called SEO firms to ask them to astroturf on their behalf. But even if every shady operator on the internet is sufficiently frightened by these fines, it's unlikely to stop the tide of fake reviews.
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